At Ivy & Sage Collection, we believe fragrance is more than just a scent - it’s a way to shape moments, uplift moods, and create lasting memories. With us, you’ll find a scent you love and bring it into every part of your life, creating a fragrance journey that flows with you.
What began with our Founder hand-making the original, award winning, viral car diffusers - first created as thoughtful gifts for friends and family - soon grew into something much bigger. Those early creations sparked so much national interest that they inspired him to share them more widely, transforming a personal passion into a brand. Inspiring an entire collection of home, body, and lifestyle fragrances designed to make everyday moments feel memorable.
Today, Ivy & Sage Collection is built on that same spirit - crafting luxury-quality fragrances for the home, body, and car that feel special, yet remain accessible. At its heart, the brand is still about people: creating scents that connect, comfort, and inspire everyday moments.
2016
The Idea Was Born
Inspired by the people closest to him, Thomas began experimenting with fragrance creations, capturing memories and personalities through scent. What started as a heartfelt hobby evolved when he hand-poured the very first infamous car diffusers – gifts thoughtfully crafted for friends and family. This marked the beginning of a journey rooted in connection, creativity, and care.
2023
The First Official Sale
The turning point came when Thomas’s mom encouraged him to stock his handmade car diffusers in her Arizona store, Ivy & Sage Lifestyle. What began with a single sale quickly gained momentum. Word spread, and demand grew. From that very first purchase, the brand has blossomed – now with over 100,000 units sold in the same store where it all began.
June 2024
The Viral Breakthrough
With the popularity growing, friends started sharing the car diffusers on TikTok, and the videos quickly went viral—racking up over 100 million views. This viral moment catapulted the brand into the spotlight as the original must-have car diffuser, sparking a surge in sales of over 2.5 million units and turning these creations into an essential for fragrance lovers everywhere.
July 2024
Official Business Launch
The brand officially launched as a fully established business at the Las Vegas Market, making its debut to B2B customers. The launch was a standout success—earning the Best Booth Award and generating immediate buzz. Following this momentum, the products quickly expanded into over 100 independent stores, while national retail partners began rolling them out across their 900-store networks nationwide.
September 2025
Growing Demand
Just one year later and 3,467 retailers are now stocking Ivy & Sage products This milestone reflects both the loyalty of our retail partners and the growing demand from customers who can’t get enough of our products!
At Ivy & Sage, every product is crafted with intention and care. For us, it’s not just about making fragrance - it’s about creating experiences you can trust and enjoy every day. Our ingredients are chosen to deliver scents that feel authentic, safe, and uplifting, helping to turn ordinary routines into moments of comfort and joy.
- We use 100% natural oils
- Paraben-free across all products
- Small-batch crafted for quality & consistency
- Hand-poured with care
At Ivy & Sage, our focus is simple: create fragrances that people fall in love with - products that are crafted with care, made to last, and designed to elevate everyday life. From the ingredients we choose to the way we produce, everything is done with quality, consistency, and our customers in mind.
- Pure, Non-Diluted Oils – Our diffusers use 100% natural oils, never diluted down. This means you’ll experience a stronger, longer-lasting fragrance. Many other diffusers you can now find on the market use diluted oils, but at Ivy & Sage we believe in giving you pure quality from the start.
- Long-Lasting Body Care – We use the highest fragrance load allowed within skin-safe regulations, giving you body products with strong, long-lasting scents.
- Clean, Responsible Formulations – All products are paraben-free and made with safe ingredients you can trust.
- Reducing Our Footprint – By producing locally whenever possible, we minimize shipping distances and lower our environmental impact.
For us, it’s not just about making products - it’s about making the right ones. Thoughtfully created, responsibly made, and designed to bring joy into your daily rituals.